Meetings in your diary · UK, Nordics, EU
You’re great in the room. Getting you there is the grind.
Pro Sales Development Reps on the phone, calling for you.
They learn you and your market, call your target buyers, qualify them properly, and book the meetings. Behind them, a system that gets sharper every week.
€450 to €850 per qualified attended meeting, typically €650. You pay only when it happened and cleared all five conditions. Month to month.
An illustration of a working week. Relay adds four qualified meetings to the calendar: Harlow & Finch on Tuesday at 14:00, Whitcombe Group on Wednesday at 10:00, Brayfield Talent on Thursday at 11:00, and Marlow Partners on Friday at 09:00. Selecting any meeting opens its preparation notes.
Swipe the week sideways →
Click any meeting to see the prep that comes with it. Illustrative.
Thoughts you have probably had about this.
All four are things owners actually wrote in public about hiring someone to call for them. We have no interest in pretending they are unfair.
“I love closing. I just do not have time to prospect any more.”
Fair, and it is the whole reason we exist. You keep the part you are good at. We do the two hours before the call.
“I would hate a third party to burn my good name.”
The most common worry, and the one nobody answers. One named Sales Development Rep, their real name, the same person every week. Every call recorded and yours to listen to. You name who we must never call, in writing, before we dial.
“Everyone we tried was junk. They would call any business to get a meeting booked.”
That is what happens when the caller gets paid for a booking. Ours only counts if five conditions hold. Published below, agreed with you in writing, checked before you are billed.
“The quality is garbage half the time and nobody shows.”
A no-show is our problem, not your invoice. We reactivate and rebook at our cost. It never reaches the bill in the first place.
Who calls
One named Sales Development Rep. Their real name. Yours every week.
Most calling is done by someone six weeks into their first job, working a list they did not build. Your buyer hears it in the first sentence, and it is your name on the call.
“You posted for two senior fitters on Tuesday. Still open?”
Eleven words. It works because it proves a person looked at their business before dialling.
Their real name
Not a rotating pool, not an alias. You are told who it is, and if they change you are told that too.
Every call is yours
Recorded and transcribed. Ask for any one of them, including the ones that went nowhere.
You write the no-call list
Segments, competitors, existing clients, anyone you would rather we left alone. Agreed in writing before we dial.
A person, always
No synthetic voice, in any market. We assessed it and said no. Your buyer hears a human or nothing.
And if they are good, take them
If a Sales Development Rep works out and you want them on your own payroll, hire them. No placement fee. We would rather lose a good one to a happy client than pretend that is not how this ends when it goes well.
Hear it
Rev 03 · 19 Aug 2026The opening, in the Sales Development Rep’s own voice.
Openings are where cold calls are won and lost, so we publish ours. These are recordings of real calls, published with the people on them informed. Read the words, or play the clip.
“Instead of hiring more employees when you grow — how would you feel about a system that does that for you?”
Angelina · handling “I don’t need one”
Recording · 0:37
What happens after it
He had already said no twice: no CRM, no need, doesn’t think it does anything. She doesn’t defend the product. She asks why he dropped Bullhorn (he paid for it for two years and never used it), then offers the system as an alternative to the hire he’d already planned. He books.
“We’re not established like the others. It’s been built from the ground up for boutique recruitment companies. Not an enterprise tool reduced down by seats.”
Anis · handling “why haven’t I heard of you?”
Recording · 0:45
What happens after it
He’s asked the hardest question a challenger gets. He concedes it in the first four words and makes the concession the argument. No spin, no dodge.
“I’m going to be completely direct with you. This is a sales call. Half a minute to hear what it’s about?”
Angelina · cold open
Recording · 1:27
What happens after it
She names the call as cold before he can catch her out, gives the value in one sentence, then invites the brush-off: “I get the feeling you’re going to tell me everything’s perfect.” He turns out to be running his desk on Excel. Meeting booked for the following Tuesday.
The openings are real and in use today. These are recordings of real calls, published with the people on them informed, and every Sales Development Rep signs off their own clip and can pull it at any time. Ask on the call and we will play you any of the others, including the ones that went nowhere.
How it works
Live Week 05Every week adds something that never goes away.
One loop, running weekly. Each round we change something and prove whether it worked, so week five does not sound like week one. What stacks up is what we know about your market. It only ever grows.
↑ What we know about your market
Week five floor
Week one floor
Week oneWeek five
- Week 1Baseline. We are wrong about something and we do not know what yet.
- Week 2Opening rewritten. Names the trigger instead of asking permission.
- Week 3The commonest objection gets an answer that holds.
- Week 4One segment cut. It was structural, so we said so.
- Week 5Best week so far, and the reason for it is written down.
Illustrative shape, not your counts. The two dashed lines are the point: the floor the system runs along in week five is above the one it started on, and it does not go back down. What compounds is not meetings booked, that moves around week to week, but what we know: which opening lands, which objection holds, which segment is worth calling. Nothing is ever removed, so the floor can only climb. Your real counts arrive in the monthly market read below.
Inside one beat
The correction log, dated
Week one is our worst week, and this is the record that proves we fixed it. Every row is a change, a date, and the person who made it.
The part no other agency gives you
Everyone shows you the wins. The losses are worth more.
When someone says no, most agencies delete the row. We write it down, count it, and compare it with what the same market tells us for other clients. So you also find out what your market thinks of you.
| What we heard | Times | Across the market | What we changed |
|---|---|---|---|
| “We already use someone.” | 31 | Highest in your market, well above the rest of recruitment. | Stopped selling capability. New opening asks what their supplier is slow at. |
| “Too expensive.” Before hearing a price. | 14 | About average. We hear it everywhere. | Treated as a reflex, not an objection. The Sales Development Rep names the unit before the number. |
| “Send me something.” | 22 | Lower than elsewhere, which is good news about your brand. | Now a soft no. We book on the call or log it as a loss. |
| Wrong person answered. | 9 | All in one segment of your list. | Cut that segment and told you, rather than quietly burning your list. |
Illustrative. Yours arrives monthly with real counts. Cross‑client comparison is aggregated and anonymised.
Why it beats the wins
One win means one person liked it. Thirty‑one people giving the same reason for no tells you something true about your price, your pitch or your timing.
Why only we can
We call several markets at once, so we know whether “too expensive” is about you or about everyone. A tool cannot tell you that.
The caveat
Benchmarking is aggregated and anonymised. We are confirming our contracts permit it, and will say so either way.
What you are actually choosing between.
Not us against other agencies. Us against the four things you are more likely to do instead. Prices are what owners report paying, not our estimates.
| Option | What it costs | Where it usually goes wrong |
|---|---|---|
| Referrals only | Nothing, until it does | “Referrals are great until they dry up for a quarter and you have zero pipeline.” Highest trust, no schedule. |
| Doing it yourself | Your evenings | The calling is not the hard part. The two hours of list building before each call is, and it is the first thing to slip in a busy week. |
| Hiring in-house | A salary plus months of ramp | “The one time we did try to hire a dedicated sales rep, we saw no return on investment.” You carry the hire whether it works or not. |
| A freelancer or VA | Low hundreds a month | “A few just vanished after onboarding.” Cheap, and nobody is accountable for whether a meeting was any good. |
| A retainer agency | Commonly €2,000 to €2,500 a month, often on a 12‑month term | You pay the same whether meetings happen or not. “If you don’t have 12 months of budget, don’t do it.” |
| Relay | €450 to €850 per qualified attended meeting, typically €650, month to month | You pay when a qualified attended meeting happened and cleared five published conditions. If we are opening a market neither of us knows, there is a monthly fee, and we say so. |
Quoted costs are from owners describing what they paid, in public, in 2026. We have not adjusted them to flatter us.
What you pay for
We only charge for a qualified attended meeting.
One unit, defined the same way every time: a meeting that cleared all five conditions and that the person actually turned up to. All five, or it never reaches your invoice. We check before we bill, so a meeting that misses is taken off by us rather than argued about by you.
Getting started
Two weeks from signature to first call.
Onboarding, one session
What you sell and to whom, who signs, who we must never call, and the five conditions in your words.
ICP calibration
We build the first list from your trigger, then walk it with you row by row before anyone dials. That hour teaches us more than any brief.
Outreach starts
A named Sales Development Rep starts dialling. Real numbers at the end of the week. Week one is a baseline, not a verdict, and we say so.
Friday numbers, monthly market read
The numbers and one thing worth acting on. Monthly, thirty minutes: what your market said back, and what we are changing.
All we need from you
- One hour up front
- Script signed off
- ICP signed off
- A calendar we can book into
- Half an hour a month
What you stop doing
- Building lists
- Writing scripts
- Chasing no‑shows
- Sending follow‑ups
- Managing a caller
Customer story
Shortlists: the loop on a real market.
A recruitment‑technology company inside our own group, which is why we can show you every call, objection and revision.
What it taught us, which is the real asset
The opening line is on revision four. The list tightened twice after calibration. One segment got cut because the same objection kept coming back and turned out to be structural.
That is what you actually buy. You do not start from zero.
Client quote
Space held. Nobody has been asked yet, and one named sentence will do more here than everything above it.
Pricing
Two ways in, and we publish both.
If we have called your market before, pay for outcomes and nothing else. If we are opening a new one, the calls that do not convert are the ones producing the intelligence, and that work has to be funded. We would rather tell you which situation you are in than pretend they are the same.
Market we know
Per qualified attended meeting
No retainer, no minimum, month to month. You pay for a meeting that cleared all five conditions and that the person turned up to.
€450 – €850
Per qualified attended meeting, typically €650. Where you sit in the band comes off the three factors below.
New market
Monthly fee plus a reduced rate
A monthly fee that funds the research, the list building and the market read, plus a lower rate per meeting. In a market nobody has data on, the calls that do not convert are the ones doing the work.
Monthly fee, plus a reduced rate
Both agreed before we start. The monthly fee ends when the market stops being new.
Three things move the number
01
Your deal size
A meeting worth €40,000 to you is not priced like one worth €4,000. We model the payback at your numbers before we quote.
02
How hard your market is to reach
Gatekeepers, seniority, how many of them there are, and whether the buying trigger is visible from outside. Harder costs more.
03
Whether we have called it before
If we already know your market you get that benefit immediately. If not, we are learning it, and that is what the monthly fee pays for.
Always
A monthly cap if you want one, so a good month never lands you a bill you did not plan for.
Always
Month to month. No lock‑in, no minimum term, no notice‑period games.
Always
The five conditions agreed in writing before the first call, in your words.
Portfolio and validation pricing is not on this page. That is a different product for a different buyer and it lives on the Bifrost page.
When we are the wrong call.
Better you find out here than three months in.
This works
- Hundreds of possible buyers, not a handful
- Owner‑led, or no in‑house SDRs
- A trigger anyone can spot from outside
- A meeting is a real step forward
- You are good in the room and short on time
This does not
- A few named accounts you already know
- Nine‑month enterprise cycles
- Relationship‑led, CEO‑to‑CEO categories
- No observable trigger anywhere
- You want volume more than fit
We open the door. You walk through it, because nobody sells your business as well as you do.
The questions people actually ask.
These are the objections that come up on the call, so they may as well come up here.
What does it cost, really?
€450 to €850 per qualified meeting, typically €650, and only for meetings that happened and cleared all five conditions. Month to month. If we are opening a market neither of us has data on, there is a monthly fee as well and a lower per-meeting rate, and we will tell you which situation you are in on the first call.
How quickly do calls start?
About two weeks from signature. One session to agree the target and the exclusions, one to walk the first list with you, then a named Sales Development Rep starts dialling. You get real numbers at the end of that first week.
What do you need from me?
One hour up front. Sign-off on the script and on the target list. A calendar we can book into. Then half an hour a month. That is the whole ask.
Am I tied in?
No. Month to month, no minimum term, no notice-period games. We will suggest giving it a full quarter before you judge it, because week one is a baseline rather than a verdict, but that is advice and not a contract.
How do I know you will not damage my reputation?
One named Sales Development Rep, their real name, the same person every week. Every call recorded and available to you on request. You write the no-call list before we dial: competitors, existing clients, whole segments, anyone. And we tell you when a segment is not working rather than quietly working through it.
If a Sales Development Rep is good, can we hire them?
Yes. If someone calling for you works out and you want them on your own team, take them. No placement fee, no numbers, no awkward conversation. We would rather lose a good rep to a happy client than pretend that is not how this ends when it goes well.
What happens if a meeting is no good?
It does not reach your invoice. We check the five conditions before billing, so a wrong-person or no-show meeting is removed by us and rebooked at our cost. You should not have to audit your own bill.
Will you guarantee a number of meetings a month?
No, and be careful of anyone who does. Volume promises are what produce the junk meetings you have probably already paid for. What we will commit to is the definition of what counts, in writing, before we start.
Do you use AI to make the calls?
Never. AI builds the list, finds the trigger, drafts the hook, transcribes the call and counts the objections. A person makes every call. We assessed synthetic voice and rejected it.
What about GDPR and calling rules in Europe?
Consent basis, opt-out route and do-not-contact handling are set per market before we start. In Germany, where B2B calling runs on a presumed-consent standard, a written interest rationale is generated and stored per account before anyone dials.
Next step
Twenty minutes, and you will know.
Bring your market and your ideal buyer. If there is no trigger we can see from outside, we will tell you that instead of selling you a monthly fee.